Expand Your Pharmacy Services with Pharmacy First Training!

Learn how to integrate ear health services into your pharmacy under the NHS Pharmacy First initiative.

What is Pharmacy First?

The Pharmacy First initiative, launched on 31st January 2024, is a transformational NHS service designed to allow community pharmacists to diagnose and treat minor conditions without GP intervention. This service reduces NHS workload, improves patient accessibility, and expands pharmacy roles in frontline healthcare.

Conditions Covered Under Pharmacy First:

  • Acute Sinusitis
  • Sore Throat
  • Earache (Acute Otitis Media)
  • Infected Insect Bites
  • Impetigo
  • Shingles
  • Urinary Tract Infections (UTIs) in Women

Pharmacies delivering this service must follow NHS Clinical Pathways, ensuring a consistent and safe approach to treating these conditions.

Why Should Pharmacists Offer Pharmacy First?

Generate Additional Revenue

Pharmacies receive an initial setup payment and a pre-consultation fee, with additional incentives available based on consultation volumes.

Improve Patient Access to Care

Patient can receive treatment directly from pharmacists, reducing GP waiting times and offering immediate relief for minor conditions.

Reduce
NHS Burden

By shifting minor aliments to pharmacies, GP surgeries and A&E departments can focus more on critical cases, improving efficiency across the healthcare system.

Pharmacy as a Healthcare Hub

Expanding services into clinical care areas make your pharmacy a trusted healthcare hub, increasing customer loyalty and engagement.

Earache (Acute Otitis Media) – A Core Pharmacy First Condition

One of the most commonly treated conditions under Pharmacy First is Acute Otitis Media (earache), particularly in children. Correct otoscopic assessment is vital to decide the cause, severity and required treatment.

Why Otoscopy Training is Essential?

  • Accurate Diagnosis: Helps pharmacists distinguish between viral infections, bacterial infections, and complications.
  • Clinical Pathway Alignment: Ensures pharmacists follow NHS-approved protocols for treatment or referrals.
  • Hands-on Practice: Training provides practical experience with otoscopy to enhance confidence and competency.

NHS Clinical Pathways for Pharmacy First

Pharmacists following Pharmacy First protocols must adhere to NHS Clinical Pathways for each condition. These structured decision-making tools ensure precise diagnosis, treatment, and referrals.

Key Diagnostic Criteria for Acute Otitis Media (Earache)

When a patient presents with earache, pharmacists should consider the following signs and symptoms to diagnose Acute Otitis Media:

  • Earache (in older children) or signs of discomfort such as tugging, pulling, or rubbing the ear (in younger children).
  • Red, yellow, or cloudy tympanic membrane (ear drum), visible during otoscopic examination.
  • Bulging of the tympanic membrane, which is a common indicator of fluid accumulation in the middle ear.
  • Perforation of the tympanic membrane, which may result in discharge from the ear canal.
  • Accompanying symptoms, such as fever, irritability, or vomiting (especially in younger children).

Initial Assessment:

  • Perform an otoscopic examination to check for fluid build-up or eardrum perforation.
  • If the ear drum appears bulging or perforated, consider potential complications, such as mastoiditis or meningitis.

Treatment Protocol:

  • Self-care and Pain Relief: For mild cases, recommend over-the-counter pain relief and advise parents or caregivers on self-care options.
  • Antibiotic Therapy: For moderate to severe symptoms, amoxicillin is the first-line antibiotic. If the patient is allergic to penicillin, erythromycin may be used as an alternative.
  • Ear Drops: In cases of ear drum perforation, offer pain-relieving ear drops having phenazone and lidocaine (subject to PGD requirements).

Pharmacists should refer patients to a GP or an ENT specialist if they notice the following conditions:

  • Severe symptoms, such as high fever or very painful earache that does not improve with pain relief.
  • Signs of complications, including hearing loss, facial nerve paralysis, or persistent discharge after 48 hours of treatment.
  • High-risk patients, such as those with a history of recurrent ear infections or those who are immunocompromised.

Pharmacists must also educate patients and caregivers about when to look for further medical attention, especially if symptoms worsen rapidly or do not improve after a few days of treatment.

Who is this training for:
Community pharmacists looking to integrate Pharmacy First services.
Pharmacy teams supporting consultation services.
Training Format:
Hands-on otoscopy training with clinical pathway guidance.
Blended learning: Online modules + in-person workshops.
Training Locations:
Nationwide availability & on-site training options.

Get Started Today

Pharmacy First is a huge opportunity for community pharmacists to expand their role, increase revenue and improve patient care.

Learn how to integrate otoscopy and Pharmacy First pathways into your pharmacy today!

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Frequently Asked Questions

The otoscopy and clinical pathway training is designed to be completed in one full day. This includes hands-on training in using otoscopy equipment, understanding clinical pathways for ear conditions, and practical application of Pharmacy First protocols. Additional ongoing support and refresher courses are available to ensure pharmacists and pharmacy teams stay up to date with best practices.

Yes, pharmacists must be GPhC-registered and have completed approved training from an accredited provider. This ensures that they can confidently perform ear examinations, diagnose conditions such as Acute Otitis Media, and recommend appropriate treatments following NHS guidelines.

Pharmacy technicians can also support ear health services, but they must use the approved otoscopy equipment and follow standardised training protocols.

Yes, pharmacists can supply prescription-only medications for conditions covered under Pharmacy First, including Acute Otitis Media (earache). This is done through Patient Group Directions (PGDs), which allow pharmacists to provide treatment without requiring a GP prescription, streamlining patient care.

However, certain cases may require onward referral, particularly if the condition does not improve or presents with complications that require specialist intervention.

To take part in the Pharmacy First initiative, your pharmacy must:

  • Be registered with NHS England and meet the service requirements.
  • Ensure that pharmacists complete the necessary training in clinical pathways and otoscopy skills.
  • Have the correct equipment (e.g., an otoscope) to perform ear health assessments.
  • Follow NHS guidelines for consultation, patient care, and treatment under Pharmacy First.

For detailed registration requirements, visit NHS England’s Pharmacy First Page.

Ear conditions like Acute Otitis Media are among the most common reasons for GP visits, particularly for children under 5 years old. By offering ear care services, pharmacies can:

  • Reduce GP workloads by managing minor ear infections at the pharmacy level.
  • Improve patient access to ear health services without long waiting times.
  • Increase revenue with NHS-funded consultation fees for earache treatments.
  • Strengthen pharmacy reputation as a trusted healthcare provider in the community.

To successfully diagnose and manage ear conditions, pharmacies need:

  • Otoscope – Essential for examining the ear canal and eardrum.
  • Microsuction Device – For earwax removal (optional but recommended).
  • Digital Record-Keeping System – For patient consultation records.

The HCPI platform is a comprehensive solution that combines HD otoscopy imaging, hearing assessments, and microsuction earwax removal, making it ideal for Pharmacy First services.

 If an ear condition falls outside the scope of Pharmacy First (e.g., severe infections, perforated eardrums, or suspected complications like mastoiditis), the pharmacist will:

  • Refer the patient to a GP or ENT specialist for further evaluation.
  • Provide safety-netting advice, ensuring the patient knows when to seek urgent care.
  • Document the referral following NHS clinical pathways to ensure continuity of care.

Pharmacy First provides fast, accessible, and professional treatment for ear infections, helping patients:

  • Avoid long GP wait times and get treated immediately at their local pharmacy.
  • Receive expert assessments from trained pharmacists using professional otoscopy equipment.
  • Access safe and effective treatment without needing a GP referral. Save time and reduce pressure on NHS services.

By integrating ear care into Pharmacy First, pharmacies improve patient satisfaction and community healthcare outcomes.